 |
| iPhone XS |
Apple products can be expected to be re-priced because Apple has given the hint to reconsider the price of the iPhone.
Apple has
reduced the price of iPhones for third-party distributors in China. Now the
company can do the same in India too. Although CEO Tim Cook did not directly
take the name of India during the discussion on the company's earnings. During
this time, Cook revealed the reasons for the fall in the iPhones sales.
Cook said
there are several reasons behind the increase in the sales of iPhones in
emerging markets. In comparison, users are using their old
iPhones for a long time. If it is linked to the macroeconomic factor, the
result is that the revenue of iPhones has dropped by 15 percent.
Sales Down Reasons
Cook said
the foreign exchange is also a reason behind the iPhone's cell decline. The
strengthening of US Dollar has made iPhones more expensive in many parts of the
world. The battery replacement program is the reason why sales were low. Cook
said, 'We have made our battery replacement program very cheap for our millions
of customers. By replacing the batteries, users are using their old iPhones for
a long time.’
India's an important market for Apple
India's
market is important to the Apple. In the last few years, company’s business has
reached 100 million to 200 million and now has crossed the target of 2 billion. The company seeks relief from tax from the Indian government. The company has
proposed to start manufacturing unit in India. According to the Hong Kong
Research Company Counter Point Research, Apple's shipments in India were 1.7
million in 2018, while the shipments of the company were 3.2 million in 2017.
